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Mobile Advertising and Analytics   Editor: TheListener

mobilytics.net: true mobile application reporting™ Blog About Us Contact U

about 5 hours ago
• mobilytics.net: true mobile application reporting™ Blog About Us Contact Us Sign in to your Dashboard! Home FAQ Features & Pricing Signup Now! Mobile Application Analytics Finally, All Your Mobile Application Reporting in One Place! Simply EVERYTHING you need to know about …full story

The Financial Times keep track of its mobile site with Bango mobile analyti

about 14 hours ago
•  The Financial Times keep track of its mobile site with Bango mobile analytics 4 02 2009 The Financial Times has recently launched a new version of the FT.com website optimised for mobile devices that uses FTmobile site uses Bango mobile …full story

Last week I was on a “Measuring Success” panel at PR+MKTG camp in Seattle .

2:05 AM Mar 10th
•  Last week I was on a “Measuring Success” panel at PR+MKTG camp in Seattle . Someone from the audience asked if there were any tools for a newbie to start measuring PR & Marketing efforts and learning. I uttered the …full story

TIME-SAVER GADGETS Need ways to save those crucial minutes in jam-packed da

2:16 PM Mar 9th
•  TIME-SAVER GADGETS Need ways to save those crucial minutes in jam-packed days? Try these... HAIR STRAIGHTENERS HOT CUP TRAVEL TRANSLATOR FRIDGE VIDEO ROOMBA WINE AERATOR GPS KEYCHAIN HAIR STRAIGHTENERS HOT CUP Next Previous Close Breville Hot Cup, £38.79, Argos Desperate …full story

Why analytics on mobile is different | Analytics on Mobile

4:35 PM Apr 4th
• Why analytics on mobile is differentMobile is a brave new world for anyone who’s come from the traditional web analytics world. That’s because current tools designed for PC web analysis from companies such as Google Analytics and Omniture simply don’t work on mobile. That’s because they rely on JavaScript tags for data collection. rnrnUsing this method, site owners place a tag on every page they wish to track; when a visitor accesses a tagged page, event-level data is sent back to the web analytics tool. Tracking users in this way is problematic because mobile browsers do not reliably support JavaScript. In fact less than 1% of mobile phones support JavaScript. You wouldn’t believe how many people from the PC world simply don’t believe us! rn …full story

Mobile Analytics | Bango.com

4:30 PM Apr 4th
• More Analyic gurus - Bango mobile analytics is the fastest way to get the data you need to make the best business decisions about mobile. …full story

Orrtechnology: Mobile Carriers Skipping 3G | 4G: Not Your Father’s Old Mobile | YuKyung Technologies

7:37 PM Mar 25th
• Mobile Carriers Skipping 3G
• 4G: Not Your Father’s Old Mobile
• YuKyung Technologies launches viliv S5 MID with mobile WiMAX
• Sprint announces dual 3G/4G aircard from Franklin Wireless
• Redline radios selected by Milcom Systems for Thailand WiMAX initiative
• Hopling Networks announces HopMAX product family
• Kalimat Telecom launches WiMAX network in Iraq
• D-Link Signs agreement with Alcatel-Lucent for WiMAX interoperability test
• First Responder Terminal Market to Reach $3.5 Billion by 2013
• Federal regulators give approval for formation of new Clearwire …full story

TECH NEWS: Motorola's looks to reclaim trendsetter status |  Grand Forks Herald  | Grand Forks, North Dakota

12:24 AM Feb 10th
• Motorola Inc.'s co-Chief Executive Sanjay Jha is building a turnaround strategy based on smartphones, hoping to win back consumers clamoring for devices that can e-mail, surf the Web and update their Facebook page. …full story

3 reasons why mobile analytics matter | Webware - CNET

11:07 PM Feb 9th
• Roughly 150 mobile enthusiasts crowded into a Microsoft conference room on Monday night at the Mobile Monday meeting to discuss mobile analytics, the careful analysis of specific user data to drive big business decisions. rnrn …full story

msearchgroove » Mobile Advertising

2:05 AM Feb 3rd
• Common sense tells us click-through rates (CTRs) on personalized advertising should exceed CTRs on more random [translated: less relevant] mobile advertising, but here is an important data point direct from Telenor R & I, the research arm of the Telenor Group, and Mobile Content Networks, a provider of mobile search management, search merchandising, and PPC content promotion solutions, to back it up.rn …full story

Advertising seeps into the cell phone - CNET News

2:02 AM Feb 3rd
• After years of balking at the idea of opening up their networks to advertising, the four biggest mobile operators in the United States are edging closer to incorporating banner ads, text message marketing and short video commercials into their business models in an effort to reduce the cost of offering new multimedia services to subscribers.rnrn …full story

msearchgroove » Blog Archive » PODCAST: AdMob Talks Metrics, Mobile Analytics & iPhone/iPod Touch Impact; Reveals Outlook For Performance-Based Ads

1:59 AM Feb 3rd
• It’s been a busy last few weeks for AdMob, a provider of a large and fast-growing mobile advertising marketplace. The company has made an impressive raft of announcements – ranging from new December stats (released last week) that underline the phenomenal growth of the iPod Touch on its network to the surprise launch of Download Tracking for iPhone Apps (allowing advertisers to monitor App Store conversion rates and cost-per-download). I caught up with Jason Spero, AdMob Vice President & Managing Director, North America, to discuss the news behind the news in an exclusive podcast for MSG. Our frank exchange focused on a number of key topics including, mobile Web trends, mobile ad inventory and pricing, and the phenomenal impact of the iPhone.rn …full story

Mobile Advertising and Analytics